Smart & Cook Gold Direct is now part of Bluefin.

Bluefin has brought together a group of like-minded businesses to offer individuals and companies a holistic approach to financial advice and planning. Backed by the AXA Group, one of the world’s largest financial organisations, Bluefin employs over 3,000 people in near 100 offices throughout the UK.

Our national coverage gives us a strong local presence and enables our advisers and brokers to offer outstanding levels of personal service on a wide range of insurance and financial services. Bluefin brokers and advisers provide impartial advice and more importantly they are all specialists in their own field of expertise.

They are the first to admit they don’t know everything. But with the resources available to them they can and do call on the support of colleagues with experience and expertise in other disciplines - whether it is commercial or personal insurance, wealth management, financial advice or employee benefits.

Bluefin employees are also dedicated to dealing openly and honestly with our clients and forming long-term relationships. To do this, we discuss your current situation in detail and then introduce the right specialists to address those needs.

Together we deliver results that are totally in tune with you or your company’s objectives. Our ability to work in close collaboration with companies and individuals has resulted in an enviable record for retaining business with 85% of the companies we deal with being long-term clients.

The Bluefin Group is split into two limited companies:

Bluefin Advisory Services Ltd
Financial Advice (mortgages, protection, etc)
Corporate Consulting (employee benefits, etc)
Wealth Management

Bluefin Insurance Services Ltd
Insurance Solutions
Broker Solutions (broker to broker wholesaled products)